Forbes: Who’s Doing Authenticity Right?

Oberalp is a holding company for five brands: PomocaWild CountryDynafit,Evolv and Salewa. The products are highly focused on very specific outdoor markets of hikers, climbers, runners and trekkers. Heiner Oberrauch, the key principal of Oberalp who is now bringing the brands to the U.S., told me, “in the past, community was religion and part of a place. But now in the global world there are new communities coming up that understand each other through their sports to express their identity…communities are so important now because people are not finding identity at work.”