Category: Wild Country
Forbes: Who’s Doing Authenticity Right?
Oberalp is a holding company for five brands: Pomoca, Wild Country, Dynafit,Evolv and Salewa. The products are highly focused on very specific outdoor markets of hikers, climbers, runners and trekkers. Heiner Oberrauch, the key principal of Oberalp who is now bringing the brands to the Read More …
Forbes: How A Family-Owned Italian Outdoor Group Tackles Sustainability
As consumers become more aware of environmental impacts, outdoor recreation product manufacturers are struggling with issues of sustainability and are taking huge strides forward in integrating good practice across the whole supply chain. For several years, the Italy-based Oberalp Group’s sustainability Read More …
Climbing Magazine on Wild Country Revo: Game-Changing Belay Device…
“The Revo is awesome,” says Wild Country athlete James Pearson, who with his climbing/life partner and fellow Wild Country team member, Caroline Ciavaldini, has been testing and helping develop the belay device over the past two years. “If it were Read More …