Category: POMOCA
Forbes: Who’s Doing Authenticity Right?
Oberalp is a holding company for five brands: Pomoca, Wild Country, Dynafit,Evolv and Salewa. The products are highly focused on very specific outdoor markets of hikers, climbers, runners and trekkers. Heiner Oberrauch, the key principal of Oberalp who is now bringing the brands to the Read More …
Forbes: How A Family-Owned Italian Outdoor Group Tackles Sustainability
As consumers become more aware of environmental impacts, outdoor recreation product manufacturers are struggling with issues of sustainability and are taking huge strides forward in integrating good practice across the whole supply chain. For several years, the Italy-based Oberalp Group’s sustainability Read More …
Gear Patrol: The Best Hiking Shoes of 2018
Salewa’s Wildfire GTX is a light and flexible approach shoe. It draws on the designs of rock climbing shoes in many ways but still delivers a supportive ride that’s more than capable of handling miles on trails. The shoe delivers Read More …