Today Show: 18 of the best new beach essentials for your family (RovR)

The price is high — but the payoff is huge with this cooler. With rubber tires, an aluminum handle, internal dry storage and a pop-up bin that you can fill with beach chairs and snacks, it can carry almost all of your beach supplies. Plus, lash points allow you to attach cup holders and a pop-out food prep station helps minimize set-up time. The add-on trailer hitch even means it can be pulled behind a bike for easier transport.

Carson Daily pulling the RovR 60 with the bikr attachment
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