Paste Magazine with a stellar review of the RovR RollR 65:

Enter the RovR RollR cooler, which has all of the bells and whistles of your massive, “keeps ice cold for days” coolers but with the added benefit of wheels. Seriously. Wheels, wrapped in eight-inch, all terrain tires. And there’s a handle too!. It’s genius. Because you can load it with ice and then wheel it around your backyard, or campsite or beach…wherever you want to go. You can stop doing Crossfit now because you no longer have to deadlift 300 pounds to move your cooler. I feel like, finally, we understand why the wheel was invented. It has all led to this.