Steven John from Business Insider on the RovR RollR 60:

Sometimes you come across a product that’s simply near the pinnacle of design for its category. Allowing for the subjectivity inherent in life, examples include an Audemars Piguet watch in the chronometer category, a Ferrari in the automotive sector, and a Kiton suit among men’s apparel. I submit that when it comes to coolers, you’ll be hard pressed to beat the RollR 60 from RovR Products.