360° PR is a whole-brand approach to public relations that covers press, product launches, and the entire life-cycle of a brand. 360° PR is driven by the ideals and experience of the Meteorite PR team.
While the press release has changed over the years, it still remains a useful tool for disseminating your company’s news to the public. We draft and distribute compelling, media-friendly press releases and ensure they get in front of the appropriate reporters for timely coverage.
Strategy & Planning
A successful public relations campaign starts with a clear, thoughtful strategy that supports your company’s business objectives. Tapping into our extensive PR experience, we analyze your brand, industry, competitors and the overall news climate to develop a measurable PR program that follows a detailed roadmap for how and when we’ll achieve our goals.
You only get one chance to launch a new product! We’re experts at using public relations to ensure your launch makes a splash. We have successfully unveiled countless new products to the outdoor-sports world and have achieved significant and measurable results. Attracting customers, exceeding fundraising goals, driving website traffic and ultimately selling your products is what we do.
Our team maintains close relationships with the press, gear editors, and athletes to stay up-to-date on their reporting and ensure we’re bringing the right stories with the right information to the right contacts. We have a deep understanding of how the gear cycle works and place great importance on maximizing each media opportunity for our clients.
Third-party endorsements elevate your brand to the next level. Our proven strategy builds your brand’s clout through timely and well-informed reviews of your product or service. It takes more than just knowing the right people; we make the review process seamless for both the client and the reporter. We give our product review campaigns 5 out of 5 stars.
The best offense is a good defense. We’re always anticipating and working to prevent potential PR issues, but every company can be vulnerable to crises. When difficult situations arise, we’re ready with a plan for rapid and thoughtful resolution that minimizes damage.
Industry recognition is critical to establishing a brand’s credibility. We manage award campaigns every step of the way, from seeking out relevant opportunities to submitting nominations on your behalf. By targeting the accolades most valued by your industry, customers and stakeholders, we will establish your brand as a leader.